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It’s the photography industry argument. Everyone fights over it, and everyone seems to have the right answer. Mention one model to the other and it’s blasphemy. Canon or Nikon, anyone? It’s the same ‘ol, same ‘ol Super Bowl pissing match. Really? Come on. It doesn’t matter. A lot of professionals probably want to strangle me […]

Shoot ‘N Burn Vs. IPS

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There’s nothing like hearing marketing advice from real business owners who are in the trenches, and making it work for themselves every day. Marketing is a game, a puzzle to be solved, broken up and resolved again and again. It’s a process, not a one-time result. Different strategies work for different businesses in different markets, […]

The BEST Marketing Advice

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I wish I could whole-heartedly tell you there is one. Nope. Nada, get over it. All too often I see photographers doing everything else, but marketing to get new clients. They think it’s their pricing. They think it’s their product line. They think it’s their work. They change all this and frantically ask,” Why am […]

Marketing: Where’s the Easy Button?

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There’s been a lot of $10K+ sales talk going on lately. You hear it in Facebook Groups, rumorville and through your photog best friend in next-door-ville. And the reactions to these ultra-high, super-single, sales sessions is a collective, “Wow!!! HOW did they DO that?” And while I totally get it, it’s not reality. Yes, that […]

Get Off The $10,000 Roller Coaster

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If you think so, you’re doing it VERY wrong. Or you’re making a judgement call without all the facts. And while it can be high pressure if you make it that way, I personally don’t believe in that. Most In-personal sales (IPS) photographers I know are not. They would be stupid too run their businesses […]

Isn’t In-Person Sales High Pressure & Shady? Nothing But A Hard Sell?

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I’m revisiting one of our archived Talk-A-Latte episodes (#16) because now really is the perfect timing to think about how to Fill Your Fall Calendar. We had our special guest (and my sister!) – Jenny Mason, CPP, Orange County CA – with us to talk about strategies she uses every Summer to drive Fall business. […]

5 Strategies To Fill Up Your Fall Calendar

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WANT TO KNOW A SECRET? Low prices do not convince a client to book! The phone rings. It’s a number you don’t recognize. Your heart skips a beat as you realize it’s either a telemarketer or a potential client who’s curious about what you offer. Which one is it? Mustering up all the courage in […]

Price Does Not Convince A Client To Book!

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Seriously, you want to give up? After all of that hard work? We all have feelings of “down in the dumps.” It’s perfectly normal and natural. You’re in the doldrums. You cannot get your booty out of no-mans land and your brain fog is as thick as the pea soup your grandma shoved down your throat […]

How To Push Through The Feeling Of Wanting To Give Up

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It can be oh so tempting to go out and buy the latest and greatest camera model but it’s important to be smart about it too. 1. Consider Your Budget. First of all, don’t upgrade if you don’t have the money! Plus, it’s not always just the camera body you’re investing in. Be wise in your […]

Camera Bodies: Is it Time to Upgrade?

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That dreaded client question: “Hello? Do you sell the digital files?” Everybody wants the digitals. But what most clients don’t realize is how un-valuable digitals really are. But clients buy what they KNOW. And digitals are what they know. So that’s what they THINK they want. But when you flip the switch and show them […]

How Products Elevate Your Brand

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With the allure of shiny new things for photorgaphers to purchase at trade shows and everyone pushing this album or that metal print, it’s no wonder photographers often try to carry too many products. The next thing you know, you are juggling dozens of vendors, multiple turn around times and client orders start falling through […]

What Products Should I Carry?

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Anyone who knows me knows I’m a voracious reader. Anything- from fiction to factitious- I’m all over it. I’m not sure what it is, but reading liberates me from my day and allows me to sink into a world that’s not my own – an escape of sorts. When I was young, my dad dragged […]

The Best Business & Self Improvement Books

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