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5CaratCollective, Education

It’s so easy to fall into the “I’ll go back to work when this is over” trap. I’ve been on the motivation struggle bus all weekend, and it’s hard to get back into “think outside the box” mode when you’re tired, burnt out on staying home and negative Nancy keeps pulling all nighters in your […]

3 Tasks to Pivot Your Photography Business

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Business Education for photorgaphers

5CaratCollective

The 5 Carat Collective is thriving! What a wonderful, supportive and idea-sharing mecca it has become. Especially during this time when we are all concerned about where our businesses are going, I don’t think I’ve ever seen a place as collaborative and caring as 5CC. This month, we’ve brainstormed how to pivot our businesses during […]

5CC- Powering Through Covid-19

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Education

The last 10 days have perhaps been some of the most “up and down” moments I’ve ever experienced in my entrepreneurial career.  Corona virus has put us all on a E-ticket ride rollercoaster we have no power to get off. Or do we? While it’s perfectly normal in a stress response situation to  have these emotional ups […]

Control What You Can. Know What You Can’t.

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Education

It’s the photography industry argument. Everyone fights over it, and everyone seems to have the right answer. Mention one model to the other and it’s blasphemy. Canon or Nikon, anyone? It’s the same ‘ol, same ‘ol Super Bowl pissing match. Really? Come on. It doesn’t matter. A lot of professionals probably want to strangle me […]

Shoot ‘N Burn Vs. IPS

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Education

There’s nothing like hearing marketing advice from real business owners who are in the trenches, and making it work for themselves every day. Marketing is a game, a puzzle to be solved, broken up and resolved again and again. It’s a process, not a one-time result. Different strategies work for different businesses in different markets, […]

The BEST Marketing Advice

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Education

There’s been a lot of $10K+ sales talk going on lately. You hear it in Facebook Groups, rumorville and through your photog best friend in next-door-ville. And the reactions to these ultra-high, super-single, sales sessions is a collective, “Wow!!! HOW did they DO that?” And while I totally get it, it’s not reality. Yes, that […]

Get Off The $10,000 Roller Coaster

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Education

If you think so, you’re doing it VERY wrong. Or you’re making a judgement call without all the facts. And while it can be high pressure if you make it that way, I personally don’t believe in that. Most In-personal sales (IPS) photographers I know are not. They would be stupid too run their businesses […]

Isn’t In-Person Sales High Pressure & Shady? Nothing But A Hard Sell?

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Education

Anyone who knows me knows I’m a voracious reader. Anything- from fiction to factitious- I’m all over it. I’m not sure what it is, but reading liberates me from my day and allows me to sink into a world that’s not my own – an escape of sorts. When I was young, my dad dragged […]

The Best Business & Self Improvement Books

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Studio news

I am new to Twitter-“land” and many people have been asking me-“Why is Twitter so great? I have Facebook. That’s all I need, right?” Sure that could be enough, but I wanted more.  Twitter is fun, cute, and an amazing way to market to my clients, and allow them inside the “personality”  of my business. […]

Why Twitter?

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