There’s nothing like hearing marketing advice from real business owners who are in the trenches, and making it work for themselves every day. Marketing is a game, a puzzle to be solved, broken up and resolved again and again. It’s a process, not a one-time result. Different strategies work for different businesses in different markets, […]
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I wish I could whole-heartedly tell you there is one. Nope. Nada, get over it. All too often I see photographers doing everything else, but marketing to get new clients. They think it’s their pricing. They think it’s their product line. They think it’s their work. They change all this and frantically ask,” Why am […]
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There’s been a lot of $10K+ sales talk going on lately. You hear it in Facebook Groups, rumorville and through your photog best friend in next-door-ville. And the reactions to these ultra-high, super-single, sales sessions is a collective, “Wow!!! HOW did they DO that?” And while I totally get it, it’s not reality. Yes, that […]
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If you think so, you’re doing it VERY wrong. Or you’re making a judgement call without all the facts. And while it can be high pressure if you make it that way, I personally don’t believe in that. Most In-personal sales (IPS) photographers I know are not. They would be stupid too run their businesses […]
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I’m revisiting one of our archived Talk-A-Latte episodes (#16) because now really is the perfect timing to think about how to Fill Your Fall Calendar. We had our special guest (and my sister!) – Jenny Mason, CPP, Orange County CA – with us to talk about strategies she uses every Summer to drive Fall business. […]
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Summer is the time to take pics! The kids are out of school, playing, laughing and doing things that well…deserve a photo! And if you’re like most moms, you’ve got a phone in your hand to do that. I’m also willing to bet that you’ve been sometimes disappointed in what you’ve shot. Here are some […]
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Last year, I was honored to participate in the Tether Tools video series: How I Got the Shot. Each video showcases amazing photographers from a wide variety of genres. I was featured for one of my competition images called Kiki and Butterflies. I’m sharing the following Q&A (from Tether Tools) for a behind the scenes […]
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Every once in a while a book truly changes your life. I picked up the Bullet Journal Method by Ryder Caroll just one month ago, and it has literally change the way I work. Being a life-long paper snob, and pen-perfectionist, I immediately fell in love with the concept of journaling by bullet point. I’ve […]
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Clothing Color & Home Decor What to wear in a portrait session is the most commonly asked question we get here at the studio! It’s overwhelming, I know, to pick outfits for the whole family. And it’s good to think through it carefully because it has so much IMPACT on the end result. That’s where […]
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FREE SESSION & DIGITAL FILES Did you or someone you know recently have a baby or is about to give birth? Jewel Images needs 3 newborn baby models for a student workshop on June 5-6, 2019. Baby must be between 7-12 days old. Families will receive FREE digital files with unlimited personal usage rights. If interested email […]
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WANT TO KNOW A SECRET? Low prices do not convince a client to book! The phone rings. It’s a number you don’t recognize. Your heart skips a beat as you realize it’s either a telemarketer or a potential client who’s curious about what you offer. Which one is it? Mustering up all the courage in […]
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Seriously, you want to give up? After all of that hard work? We all have feelings of “down in the dumps.” It’s perfectly normal and natural. You’re in the doldrums. You cannot get your booty out of no-mans land and your brain fog is as thick as the pea soup your grandma shoved down your throat […]
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