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WANT TO KNOW A SECRET? Low prices do not convince a client to book! The phone rings. It’s a number you don’t recognize. Your heart skips a beat as you realize it’s either a telemarketer or a potential client who’s curious about what you offer. Which one is it? Mustering up all the courage in […]
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Seriously, you want to give up? After all of that hard work? We all have feelings of “down in the dumps.” It’s perfectly normal and natural. You’re in the doldrums. You cannot get your booty out of no-mans land and your brain fog is as thick as the pea soup your grandma shoved down your throat […]
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It can be oh so tempting to go out and buy the latest and greatest camera model but it’s important to be smart about it too. 1. Consider Your Budget. First of all, don’t upgrade if you don’t have the money! Plus, it’s not always just the camera body you’re investing in. Be wise in your […]
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That dreaded client question: “Hello? Do you sell the digital files?” Everybody wants the digitals. But what most clients don’t realize is how un-valuable digitals really are. But clients buy what they KNOW. And digitals are what they know. So that’s what they THINK they want. But when you flip the switch and show them […]
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If there’s one thing I’ve learned over the years, it’s that this business is a roller coaster of clients. Some months you have so many sessions your head is lying off its axis and then, other months you can hear the crickets for lack of the phone ringing. The stress of slow times can be […]
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Sometimes, the light you shoot just isn’t quite the light you wanted. And you sit there, staring at the image in front of you in Photoshop, wondering HOW on earth you can make it better. Well, dodging and burning is your best friend. Dodging is simply adding highlights to an image and burning is the […]
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One of the hardest transitions is moving from your full-time corporate job, to full-time photographer. You’ve been half-timing it for a while and getting supplementary income, but the corporate job is killing you and you want out—to make a living doing what you love. How do you do it and still make the same income […]
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I get asked almost on a weekly basis what kind of lighting should I buy? Continuous or strobe? ACK!!! The issue isn’t what you should buy, but WHY you should invest in either strobes or continuous. They both are amazing lighting systems, but accomplish entirely different tasks. I have used both systems ranging from lower […]
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Just recently a student of mine emailed me in a frenzy: “I’m totally freaking out and need some advice!! I was shooting a newborn this morning without my assistant because the parents wanted dad in the images and found out last minute that he couldn’t come on their original date. Baby was on the bean […]
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Why you need an Area of Innovation Being In Business, General Photography, News & Info, Tutorials, Workshop News Available online course: Studio Systems: A Photography Business BootCamp I like to call it the triad of competition that really gets us as businesses to dominate or flop in a market. In Mike Michalowicz’s book “The Pumpkin Plan,” he calls it an Area […]
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Competition is fierce. Women are notoriously mean to one another. And in a female targeted industry like portrait photography, it’s no wonder we all get our feathers ruffled when the competition “steals” our idea, copies our work or seems to be killing it with clients while your phone is as silent as a death march. […]
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August 3-4, 2009 One of the BEST black and white children’s photographers has just announced a custom workshop in Portland. We will host her workshop at the studio and I am so excited about it! And you are invited!! Cheryl Jacobs Nicolai has been featured in B & W Magazine, Kodak’s ProPass Magazine, along with […]
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